Brett,
If you're reading this, the package made it to your desk. Thank you for opening it. I know you don't owe me your attention, and I appreciate the few minutes.
I've been listening to Build It To Billions. Your conversation with Jeff Bernier on exiting a company without losing your mind stayed with me, because it named the half of the exit that almost nobody plans for. The tax side is solvable. You have built a career proving that. The part where the business only works because the owner is still inside it is a different problem, and it does not get solved on a deal timeline.
That is the gap I work in. Founders between $1M and $15M who have built something genuinely valuable and are still the single point of failure inside it. Your audience is already thinking about the exit. This is the work that has to happen before the exit is even available to them.
The Leverage Point
Hardback. Page 39 is tabbed. The section is short.
Module 2, printed
One of five modules in The Fulcrum Blueprint. A sample of the actual work, not a brochure.
The note
Handwritten, and the reason you found this page.
If we do record, I'll open Module 2 to your listeners at no cost. No paywall, no email sequence selling them something else behind it. Just the module.
Three angles I'd love to explore on Build It To Billions.
The exit gets priced long before the owner is ready to sell.
Founder dependency is not a soft problem. It shows up as a discount on the multiple, a longer earnout, or a deal that quietly never closes. What a buyer actually sees when they look at a founder-run company, and what changes their read.
The shift from operator to architect.
The hardest transition in a founder's career, why almost nobody makes it deliberately, and the specific decisions that reveal you are still the system rather than the person who designed it.
A live diagnostic your audience can run this week.
The 48 hour decision audit. A practical exercise a founder can run on themselves to see exactly where structure is missing, and what it would take to build something that outlasts them. Tactical, takeaway ready.
About Mark.
Twenty years inside founder-led companies as agency founder, EOS Integrator, and senior operator. Today: fractional CMO and COO at Fulcrum Fractional, working with $1M to $15M founders to install the systems and structure that let the business run without them. Author of The Leverage Point.
Twenty minutes to talk through whether it's a fit for Build It To Billions.
No pitch deck, no follow up sequence. Just a conversation about whether this lands for your audience and whether the timing makes sense.
Find a time on my calendar Or just reply to this: markskalla@fulcrumfractional.comEither way, Brett, thank you for the few minutes. I know what they're worth.