Sharon,
If you're reading this, the book made it to your desk. Thanks for opening the package. I know you don't owe me your attention, and I appreciate the few minutes.
I've been a quiet listener of The Innovative Agency for a while. Your recent conversation with Greg Beauchamp on building a modern creative agency hit on a pattern I lived from the inside. I ran an agency for six and a half years before pivoting into the ops side, and the thing I kept watching was that great marketing tends to break the operations underneath it.
If your audience is hitting that wall, this is the territory I work in. If they're not, that's the more interesting story. Either way, I'm hoping we can talk.
Three angles I'd love to explore on The Innovative Agency.
The Founder's Trap, and why service-based businesses hit it first.
Why the founders who scale services are usually the ones who also become the bottleneck inside them, and what the structural pattern actually looks like from the inside.
The shift from operator to architect.
The single hardest transition in a founder's career, why most never make it intentionally, and the specific decisions that signal you're stuck in operator mode.
A live diagnostic your audience can do this week.
The 48-hour decision audit: a practical exercise founders can run on themselves to see exactly where structure is missing in their business. Tactical, takeaway-ready.
About Mark.
Twenty years inside founder-led companies as agency founder, EOS Integrator, and senior operator. Today: fractional CMO and COO at Fulcrum Fractional, working with $1M to $15M founders to install the systems and structure that let the business run without them. Author of The Leverage Point.
Twenty minutes to talk through whether it's a fit for The Innovative Agency.
No pitch deck, no follow-up sequence. Just a conversation about whether this lands for your audience and whether the timing makes sense.
Find a time on my calendar Or just reply to this: markskalla@fulcrumfractional.comEither way, Sharon, thanks for the few minutes. I know they're worth something.