Free · The Lead Response Test

Right now, someone is waiting to hear back from your business.

You paid to get them to reach out. Whether they hear back in five minutes or tomorrow afternoon decides whose customer they become. You've never seen that moment from their side. This free test shows it to you.

Lead Response Test

Ridgeline Home Services

Sample · Fictional
Web inquiry, first replySubmitted Tue 10:02 am
19 hr 12 min
Call 1, business hoursTue 2:14 pm
Answered, 3 rings
Call 2, after hoursThu 5:40 pm, voicemail left
Returned next day, 17 hr
Follow-up attempts in 7 daysAfter the first reply
1
First reply asked a question or booked a timeOr just sent a price
Price only
Verdict: outside the first hour, where the strongest responders in Harvard Business Review's study of 2,241 firms answer. Fix the after-hours path first.
The part of your business you never see

You assume the front door works.
You've never walked through it.

  • Your team says they call everyone back. They believe it.You believe them too. Nobody's lying. Nobody's measuring either.
  • The inquiry that lands at 4:55 on a Friday.Who sees it? When? You don't actually know, and that bothers you more than you'd admit.
  • Someone once told you, "I reached out and never heard back."You fixed it that week. Did it stay fixed? There's no way to tell from where you sit.
  • You can't watch the phones and run the business.So you trust, and you hope, and you find out when a slow month shows up.

Every business has a front door. The owner is usually the only person who's never had to knock on it. Your customers knock every day.

Why this matters

What owners believe and what customers get are two different numbers.

What companies believed80%

said they responded to new leads within 24 hours.2

What secret shoppers found41%

never responded at all, and nearly one in three took more than a day to reply.2

7x

A lead contacted within the hour was nearly seven times as likely to qualify as one contacted even an hour later.1

Harvard Business Review, 2,241 companies
42 hrs

was the average reply time among companies that answered at all. 23% never did.1

Harvard Business Review

You already paid for the inquiry. The first hour decides if you keep it.

What you get

Ten business days from now, you'll know instead of hope.

If it comes back clean

You stop wondering. You have proof your team is doing it right, and you can tell them so with specifics. One less thing riding along in your head.

If it doesn't

You see exactly where a real customer fell through: the hour, the channel, the reply. And you get the one fix to make first. Often it's a change your team can make the same week.

  • Time to first reply on a web inquiry, to the minute.
  • Answered or not on two calls, one in business hours and one after.
  • Every follow-up over 7 days, and which channels your team used.
  • What the first reply actually said. A question, a booking, or a price and a prayer.
  • How you compare with the published research, and the one fix to make first.
How it works

Five minutes from you. Then nothing.

  1. Today

    Point to the front door

    Your business name, website, main phone, and what a typical new customer asks for.

  2. This week

    Keep it quiet

    The test only works if your team doesn't know which inquiry is the test. If they book a visit or send a quote, it's cancelled the same day so nobody's time is wasted.

  3. Within 10 business days

    Your scorecard

    One page, by email. A 20-minute walkthrough if you want one.

Why it's free

Because you deserve to see it before anyone asks you for money.

The test takes about an hour on this end. It shows you whether your front door works, and it shows whether there's anything worth fixing.

If there is, the Revenue Leak Audit follows the rest of the trip: what you spend, what you can track, how quotes get chased, and what happens with the customers you already have. If there isn't, you've lost nothing and gained a clear answer.

Request the test

See your business the way your next customer will.

Free for founder-led businesses doing $1M to $15M. A limited number run each week. If yours isn't a fit, you'll hear that within one business day.

Where should the inquiry go?

No newsletter. The scorecard and one note, that's it.

You're in the queue.

The test starts within a week. Don't tell the team.

Sources

  1. Oldroyd, J., McElheran, K., Elkington, D. "The Short Life of Online Sales Leads." Harvard Business Review, March 2011. hbr.org
  2. InsideSales.com ResponseAudit secret-shopper study, 2013. Summary